Taking the rules of video games and applying them to everyday life was billed as the next big thing, something that would transform everything from dull office work to how we exercise. But can it ...

As gamification continues to grow in popularity, its applications within the financial sector are expanding. It's no longer confined to just a single aspect of customer interaction; it's redefining ...

The company Valve manage the Steam IP, easily the biggest software distribution platform for PC users. The company wanted to increase the engagement of its users (that s us) and keep us playing for ...

The financial world is changing fast. Companies are redefining how they engage customers. Gamification—adding game elements to non-gaming platforms—is driving this shift. It makes financial tasks fun ...

In a business environment, company owners, managers, department heads and team members all deal with processes, problems and systems. Gamification is a way to make these tasks and goals more fun while ...

Smartphones mean games are always at hand – but are they crushing candy or learning a new language? Alpha, CC BY-NC-SA But this isn’t an article about video games. It’s about where innovative ...

Gamification is the use of game mechanics in non-gaming contexts. In fintech, it’s a tool that makes using an app more engaging, intuitive, and even fun. Instead of dry numbers, users get achievement ...

I started to search for examples of “gamifying" music, but they often left me wanting more. For those that may be unfamiliar with the term, gamification is — as defined by Professor Kevin Werbach in ...

Mark Evans offers advice on successful gamification and how it can be utilised for patient retention in clinical trials. “Gamification is the application of game elements and game design techniques to ...