Geico's Gecko ventured into new territory this week with its first live, unscripted podcast appearance, part of a new marketing strategy enabled by artificial intelligence, according to a press ...

The iconic brand character joins Azzi Fudd’s podcast as a real-time, AI-powered participant, a first for the brand For the first time, the GEICO Gecko is stepping into a live, unscripted conversation.

From determining risk and setting premium rates to determining claim payouts, and optimizing customer outreach, insurance is highly dependent on data. Anywhere there’s a lot of data, AI provides ...