Amazon’s four-year-old header tag is going server-side, making it among the first header tag solutions to move to the faster, more sustainable setup. Sources briefed on the change described the ...

Are you a print subscriber? Activate your account. By Gillian Follett - 40 min 51 sec ago By Rob Mayhew - 1 hour 41 min ago 3 hours 15 min ago By Ewan Larkin - 4 hours 52 min ago By Adrianne ...

Amazon has launched an ad marketplace in Europe to provide digital content owners and app developers with a cloud-based, server-side header bidding solution. The Transparent Ad Marketplace (TAM) comes ...

The programmatic technique is popular among publishers as it allows them to take multiple offers for their ads simultaneously. Advertisers also favor the medium as it levels the playing field for ...

Are you a print subscriber? Activate your account. By Tim Nudd - 26 min 30 sec ago 1 hour 14 min ago By Tracey Wallace - 3 hours 15 min ago By Tim Nudd - 6 hours 11 min ago 6 hours 41 min ago By ...

Nordics-based publisher solution Relevant Yield has launched support for Amazon in its HB Manager, which allows publishers to manage and optimise header bidding setups remotely. Now users can leverage ...