“I have a theory that most of design, in general, is the creation of affection,” says Milton Glaser, the 84-year-old graphic-design legend, who created the I ♥ NY logo. When it comes to craft beer, ...
CNBC's search for the most loved label of the year is back! In recent years, we set out to find America's most loved labels and Troegs Independent Brewing Nugget Nectar and Newburgh Brewing Co.'s ...
Video editor Trevor Carmick is receiving all sorts of attention for his new side project called Beer Labels in Motion, a collection of beer labels cleverly animated in GIF format. Carmick was inspired ...
In the end there was no denying Betsy the purple cow. After two weeks and thousands of votes, Newburgh Brewing Co.'s Cream Ale beer label was crowned the 2015 winner of CNBC's Most Loved Label ...
This excerpt is from Joshua M. Bernstein’s Drink Better Beer, which is available now. As America closes in on being home to 8,000 breweries, beer labels are becoming more and more important as a way ...
1978 was the worst year for beer diversity in post-Prohibition America, with only 89 breweries operating in the entire country. Most of those breweries sucked, so a nation addled by other drugs might ...
Behind the frosted glass at your local bottle store stands an unorthodox display of modern art. You’ve slugged back its muse for years, popped its logoed caps to get at what’s considered the star of ...
Whether it's Jack Daniel's' square bottles or Jägermeister's famed deer logo, packaging plays a major role in alcohol marketing. Such immediate discernibility applies to beers, too. Take Budweiser's ...
Beer traditionalists can be some of the most stubborn folks in the world. That’s not a criticism, really. It’s always good to have people in any field who are wary about rushing into changes.
For those who appreciate craft beers, life has never been so good. The world of American artisanal brews is one of astonishing variety. The vat of adjectives needed for even the most basic ...
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