Last week, Coca-Cola and the International Olympics Committee (IOC) unveiled “Hello World,” a bubbly, upbeat pop song with a simple “yeah, yeah, yeah” (six times) singalong chorus, written by Ryan ...

Product sponsorships are as much a part of the Olympics as running and jumping. Today, Coca-Cola and the producers of the Olympic games have brought forth the song Hello, World, which OneRepublic’s ...

Coca-Cola - Hilltop - I'd Like to Teach the World to Sing "I'd like to buy the world a home, and furnish it with love," a young woman earnestly sings at the start of this Super Bowl VI ad out of ...

Coca-Cola is betting on one of its oldest advertising messages to generate new feelings of harmony among a consumer base that can often find itself fractured by debate. In a new ad slated to debut ...

This year's Summer Olympics kick off in Paris tomorrow, and we already know that Céline Dion and Lady Gaga will perform together at the opening ceremony. That should be some fun spectacle; the ...

The 'China Beat' song was performed at the Beijing Workers Stadium as a public display of support for Chinese athletes competing in the London 2012 Olympic Games. It was the culmination of the ...

Raja Rajamannar reflects on his 12 years as chief marketing officer of Mastercard, explains his next role as a senior fellow and details his next personal and professional steps.