Opinion
Business Daily Africa on MSNOpinion

Why communications is at heart of strategy

Many organisations still treat communications as a function that explains decisions rather than helps shape them. Teams are brought in once the strategy is set, the policy approved, or the programme ...
Technological advancements and changing market dynamics have shaped the evolution of marketing and communications functions within major organizations. Initially, marketing and communications were ...
Sujit Patil, CCO, Godrej Industries Group, talks on communications' journey from the sidelines to the strategy table and the ...
Danielle Gracias, Deputy Vice President - PR & Corp Comm at Ageas Federal Life Insurance, explores how the comms function is ...
Stefan Pollack is president of The Pollack Group and an adjunct professor at the USC Annenberg School for Communication and Journalism. For most of my career, communications revolved around three ...
Editor’s note: Procurement Pulse is a monthly look at a topic or trend that is impacting the procurement function at organizations of all sizes. This month, we look at communication. If you are ...