Fitbit has been an industry player since it launched its first device back in 2009. According to BusinessOfApps.com, it's estimated that Fitbit garnered around $1 billion in earnings in 2023. As of ...

At a glance, the Fitbit Versa 4 seems like an attractive update to the Versa 3. A beautiful, physical button replaces the awkward capacitive groove on a case that's both thinner and lighter.

When you buy through our links, Business Insider may earn an affiliate commission. Learn more The list of the best Fitbit wearables is led by two flagships: the Fitbit Versa 4 and the Fitbit Sense 2.

The future for the Fitbit Sense 2 and Versa 4 just got a lot brighter, as a third-party app has arrived for these watches, as spotted by 9to5Google. While the Sense 2 and Versa 4 are solid, ...

With the launch of the new Google Pixel Watch 2, there’s a new Android flagship in town. But those eyeing up the new Pixel Watch 2 will naturally have their eye drawn to the older Fitbit Versa 4 and ...

The Clock Is Ticking on Savings: Fitbit’s Top-Rated Versa 2 Dropped Below $100 The Fitbit Versa 2 keeps tabs on your steps, sleep, and stress without needing constant babysitting. It’s now 33% off, ...

Looking for a reliable fitness tracker or thinking of buying your first running watch? With this fantastic Black Friday deal you can save a tidy $51 on the Fitbit Versa 2 at Amazon — bringing it down ...

Jay primarily writes news and deals posts for Android Police. Before joining AP, he spent the past several years yammering on about the crazy world of Android for various tech outlets. Besides ...

Taylor worked with AP from 2018 to 2025, most recently as Google Editor. Fitbit makes some of our favorite fitness trackers, and today, it's announced a handful of new ones: the Sense 2, Versa 4, and ...

Fitbit’s wearables have set a standard for efficient and reliable fitness trackers over the past few years. Going against the grain, Fitbit’s latest Versa 2 update seems to have broken key functions ...

Fitbit has largely imported the design of the Versa 3 and the original Sense in these new models, with some minor tweaks. Both are lighter than their predecessors and pick up side-mounted physical ...

Picking between Fitbit smartwatches has never been an easy task, and the choice has perhaps never been harder than with the company’s latest, the Sense 2 and Versa 4. Almost identical in design, ...