YouTube's dominance of online video is also transforming career goals. Reports indicate that 57% of Gen Zers want to be influencers, including YouTube influencers. Another recent survey of Gen Alpha ...

Retention analysts say Shorts older than 28-30 days are being deprioritized in recommendations. The reported shift affects channels ranging from 100 million to one billion monthly views. Creators warn ...

If your YouTube home feed feels suddenly different or less relevant, you're not imagining it—YouTube's February 2026 overhaul fundamentally changed how recommendations work, prioritizing micro-niche ...

Social media platforms use complex algorithms to decide what content appears on each user's feed. These systems are designed to filter massive amounts of posts and prioritize the ones most likely to ...