People often react negatively to health messages because they tend to dictate what we can and cannot do, but new research reveals that interactive media can soften negative reactions—or reactance—to ...

Forget stickers, GIFs, and emoji reactions. Pixi is betting that the next evolution of messaging is interactive augmented ...

A new large-scale study shows that interactive, tailored text messages can improve medication adherence by 14 percent. "The program results far exceed our expectations with 44 percent refill rate in ...

Jenna Guarneri, Founder and CEO of JMG Public Relations, an award-winning PR firm for innovators and their mission-driven ...