If you only focus on direct conversions, the whole picture of your impact on the company has been missed. Here are some examples of metrics you may not be using but could be a good way to show your ...

Pay-per-click (PPC) advertising has evolved quite a bit since it first began in the early days of the internet. Metrics like cost per click (CPC) remain an important part of the conversation, while ...

In this blog series, we shed some light on our marketing approach at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), social media, and more. A ...

Local SEO is the practice of promoting all online aspects of a local business to improve its local and organic search engine visibility and multiple performance metrics. These metrics vary, based on ...

Digital marketing and its corresponding metrics of success and ROI are evolving at break-neck speed. Over the last few years (and especially due to COVID), the transformation to digital has ...