The agreement marks the largest custom solution deal Microsoft Advertising has ever signed in the UK. Developed by ZenithOptimedia, the ‘Life Unlocked’ showroom guides visitors through an immersive ...

UK operator O2 has acquired the interest held in mobile commerce outfit Weve from its joint venture partners EE and Vodafone. Weve will now operate as a wholly owned subsidiary of O2 UK. Speaking to ...

O2 is launching a 4m brand advertising campaign focusing on customer experience that it says will set the tone of its marketing for the rest of the year. The campaign, which breaks next week, ...

Although many iPhone owners in the US are busy worrying about third-party apps or about their phones in the wake of the 1.1.1 firmware, European consumers and carriers are gearing up for the November ...

A £70 million advertising strategy is to be launched by O2 centred around a Narnia inspired world, which is set to run across all of the brands services and products. Around £40 million will be spend ...

LONDON (Reuters) - Spanish-owned O2 UK and U.S. consumer electronics group Apple plan to launch a multi-million pound joint advertising campaign later this month as they get ready to bring iPhone ...

A high court judge today refused a request from mobile phone giant O2 to prevent a rival operator using pictures of bubbles in its advertising. Mr Justice Pumphrey said O2 should have the chance to ...

Advertising firm O2 Advertising has been fined SG$10,000 by the Personal Data Protection Commission (PDPC) for retaining personal data collected during an ad campaign in 2015. According to the case ...

O2’s request for an interim ruling to prevent rival mobile operator 3 using bubbles in its advertising has been refused by a High Court judge. O2 is suing Hutchison 3G for trademark infringement and ...