The hi-tech sales pitch invites prospective customers to snag a bargain without putting their current phone down by transforming the four walls around them into a virtual sales floor. Using their ...

New store on Manchester’s Market Street opens today as O2 calls for the mobile phone industry to lead the digital revolution on the high street A second store is set to open in London’s Westfield ...

Virgin Media O2 is seeking to help shoppers “better understand technology recycling and reuse” as part of a trial at its ...

O2 has launched a concept store, which aims to move away from the traditional phone shop and towards interactive experiences. The phone network provider has launched the new store in Manchester, which ...

Selfie Factory has opened a pop-up store at O2’s ICON Outlet. Situated on the lower level of the shopping destination, the brand’s 2,260 square foot space features a range of photobooth scenes, ...