be explanatory be search-friendly be succinct. Here's a three sentence template for writing your podcast show description that will achieve each of these objectives. Sentence One: Start with a ...

Podcasts have taken the world by storm. These episodic audio projects are highly effective ways to get your ideas out into the world—and great ones can even become films, TV shows, or books. But with ...

Creating a podcast is a smart move for brands looking to differentiate and build trust with their audiences. Here's how to get started. If writing isn’t your forte, good news: Content marketing isn’t ...

If you want to start a podcast and think you have what it takes to make it successful, then let me start by saying, congratulations! Having that spark of an idea is the first step in what can become a ...

If you’re an attorney or legal marketer who has recently launched a legal podcast, you’ve either discovered or been coached to accept a stark reality: the millions of subscribers never came. But that ...

Despite the ever-growing popularity of podcasts, they have never been my personal media of choice. The main reasoning was because of how intimidating the selection of shows was — most of the time, I ...

Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...