Since advertisers now treat connected TV more like a digital performance channel, expect programmatic CTV demand to keep ramping up – including in the open exchange. Even though programmatic still ...
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. TV advertising is undergoing a tectonic shift from programmed to programmatic. Not unlike on the open web – ...
Open programmatic platform advertising spending on global connected TV platforms took an estimated 5% dip to $3.2 billion in the first quarter this year, according to Pixalate -- the first ...
When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The launch builds on its ongoing efforts to offer brands innovative advertising opportunities.
Global connected TV (CTV) ad spending rose 31% in first-half 2022 as compared with 1H 2021, according to Pixalate’s latest CTV/mobile ad supply trends report. The report, which uses open programmatic ...
PALO ALTO, Calif.— The size and reach of CTV advertising continues to grow, with Pixalate reporting that the global open programmatic CTV ad spend hit $3.2 billion in Q1 2023 and that 98% of ...
Programmatic advertising is moving toward greater efficiency, transparency and effectiveness, even as it becomes larger and involves more media channels, according to the Association of National ...
New Findings Show Verified, Person-Linked CTV IDs Outperform IP-Based Methods by 24% in Person-Link StabilityNEW YORK, July 15, 2026 (GLOBE NEWSWIRE) -- Adstra, a leading provider of data and identity ...
In 2023, nearly 9 in 10 digital video ad dollars will transact programmatically or via an automated exchange. Many of these orders will be for inventory with connected TV (CTV) publishers, as CTV has ...
LONDON, Feb. 21, 2024 (GLOBE NEWSWIRE) -- PubMatic (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, has today announced its partnership ...
Connected TV (CTV) is one of the fastest-growing digital advertising channels available today. As forecasted by eMarketer, total programmatic CTV ad spend is expected to reach $12.9 billion by the end ...
"The Homescreen Will Be Essential to Any CTV Buy": Alex Hole of Samsung on CTV's Programmatic Future
We met with Alex Hole, SVP and general manager, Samsung Europe and MENA in Cannes to talk home screen advertising, brand ...
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