The Interactive Advertising Bureau’s Tech Lab revealed significant additions to its Content Taxonomy in an exclusive release provided to Marketing Dive. Additions included new content categorizations ...

The IAB Tech Lab, a nonprofit organization that sets standards for the digital media industry, introduced on Thursday a new framework designed to standardize the way ...

Victoria-based Biologica Environmental Services Ltd. is turning to a two-storey warehouse on Alderbury Street for its new ...

Defining products makes it easier for advertisers and publishers to understand how content is organized and how ads are classified. IAB Tech Lab, the global organization responsible for digital ...

Global Standards-Setting Body Introduces Standardized Framework for Data Labeling and Privacy Management; Available for Public Comment Until October 5, 2024 NEW YORK ...

A lot of ink has been spilled about the value of a publisher’s first-party data, but publishers can’t effectively monetize their data programmatically if they don’t have a standardized way to ...

The Department of Microbiology of Bharathidasan University has built a Mobile Taxonomy Laboratory for carrying out freshwater cyanobacterial, microalgal biodiversity and taxonomical studies.