B2B platform business models are distinct from B2C platforms, as B2C platforms generally focus on transactional e-commerce as a digital matchmaker. B2B platforms, on the other hand, focus more on ...

The emphasis on digital marketing has affected investment in other channels. So have we lost sight of the value that ‘live’ human interaction can bring to B2B sales? In this whitepaper we define Human ...

B2B has traditionally been a landscape dominated by SEO, data algorithms and cold-calling. Data from the B2B industry itself shows that the majority of a B2B buyer’s journey is complete before a ...

Imagine a bustling tech startup with social media posts garnering thousands of likes and shares. Yet, as the marketing team celebrates these digital victories, the sales department remains perplexed.

This episode of the Marketing Smarts Live Show delves into the art of creating human-like interactions in B2B digital marketing. Join us as we explore ways to infuse authenticity and humanity into ...

In today's dynamic business landscape, many companies often find themselves at a crossroads. Do they continue focusing only on their consumer-facing B2C offerings, or do they venture into the ...