If AI agents can plan and buy media, who needs a holding company? Good question. It came up during Omnicom's Q3 earnings on ...

Retail media infrastructure company Kevel announced a $52 million Series D, with plans to use some of that money to fund ...

ChatGPT Ads continues to grow, expanding to 26 new countries. But it's still figuring out what, exactly, those ads will look ...

NBCUniversal might find itself in a pretty enviable position when it finally spins off from Comcast next year, judging from ...

LinkedIn is plugging its professional data into Google’s ad buying platform so that advertisers can use job titles and ...

DecryptAds uncovered more than 2,100 AI-generated recipe sites that are monetized with programmatic ads and feature ...

Dive into AdExchanger's openAI ad enhancements coverage for the latest updates, expert opinions, and analysis shaping the ...

Dive into AdExchanger's Owen Lewis coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

VideoAmp is competing in the measurement space by sharpening its focus on TV audience data, ad performance and, of course, AI ...

For Tina Perry, president of the Oprah Winfrey Network (OWN), shifting toward brand identity is one of the biggest changes the entertainment industry has undergone since she joined the company in 2009 ...

The Prebid Summit in New York City on Tuesday exceeded the event’s reputation for liveliness. That reputation was cemented last year, when the Prebid Summit was roiled by controversy after The Trade ...

Google won’t have to break up its SSP and ad server. So this week, Prebid unveiled its plan to help Google fulfill the ...