The study’s central finding is that there is no perfect slogan for every objective. If a brand wants to be liked more, it ...

Everybody uses the phrase “consistency is key” at some point in their lives, but few actually live by the words. At 81, ...

An international analysis combining brain imaging data from multiple independent studies has identified a common pattern in ...

Moving past summer hype to examine the tactical safety nets and real-world expectations for the Tigers’ incoming class.

Heart failure (HF) remains a pressing health concern, with rising prevalence globally. Subjectivity and ambiguity in the ...

Fine-scale exogenous attention within the foveola selectively enhances contrast gain at low-to-mid spatial frequencies while increasing response gain across a broad spatial frequency range.

Objective Unlike several other fields of healthcare, little is known about the size of ‘therapist effects’ on patient ...

While making chemistry more sustainable is paramount, tiny changes to lab materials and conditions can have significant ...