I’ve spent years analyzing social media growth services across dozens of platforms, and YouTube remains the one where the cold-start problem hits creators hardest. You publish a great video, and it ...

A professional makeup artist watches a 1940s tutorial and discovers that women back then — with far less product and no algorithm to chase — often had it more figured out than today's influencers.

"The most important thing about it, for me, is going out playing the songs and playing to people who want to hear it." "You're so insulated when you're working on stuff and then when you actually go ...

Adam Mosseri wants AI to give users a sense of control over recommendations. Adam Mosseri wants AI to give users a sense of control over recommendations. is a senior reporter covering technology, ...