Apple's SVP Eddy Cue speaks to TheWrap about his TV and film strategy after being named Cannes Lions' Entertainment Person of ...

CUPERTINO, California—Apple announced earlier this year that its long-delayed Siri upgrade, announced this week as “Siri AI,” would use Google’s Gemini language models. What the company confirmed at ...

Apple’s WWDC 2026 brought Siri AI, iOS 27 performance updates, stronger parental controls, Xcode 27, and Apple Watch cuts. Apple’s Worldwide Developers Conference kicked off Monday with an overhaul of ...

Apple on Monday announced an all-new version of Siri during its Worldwide Developers Conference, a move that could bring its roughly 15-year-old digital helper up to speed with rivals like ChatGPT and ...

Apple is once again facing questions after a decision that has left users and industry watchers divided. The video looks at whether the company made a genuine mistake or whether the backlash reflects ...

A group of casting directors working across Apple TV’s scripted series have revealed their tricks of the trade when it comes to selecting the right stars to cast. Shrinking’s Debby Romano, Pluribus’ ...

Macworld reports that Apple faces rising RAM costs due to AI server demand and limited chip capacity, forcing the company to explore various mitigation strategies. Despite Apple’s strong 49.3 percent ...

SAN FRANCISCO, April 22 (Reuters) - Apple (AAPL.O), opens new tab built its empire on control. For decades, the company's tightly managed ecosystem, spanning custom chips, proprietary operating ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Update, Sunday April 19: This article has been updated with details on Apple’s supply chain ...

We’re one month removed from the launch of MacBook Neo, and all indications are that it’s been a hit for Apple. In a new interview with Tom’s Guide published today, Apple executives John Ternus and ...