Shirley Marschall is back, and this week she's discussing the heatwave, and the ad tech hot air surrounding AI... It is hot. Unbelievably hot. You probably heard (or felt it in Cannes) that a brutal ...

Learn how dynamic keyword insertion, comparison pages, and brand modifier keywords influence branded searches, and how to defend against them. Your competitors aren’t only bidding on your brand.

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

Deep in the bayous, guarded by swamp puppies, giant mosquitoes and union lobbyists, lies the Office of State Examiner. What it’s protecting is a nearly 80-year-old tradition of promoting workers based ...

Get traffic data and keyword intel on competitors instantly. AI is changing how buying decisions are made. Consumers increasingly discover products through conversational interfaces that interpret ...

2026 is a landmark year for sports, headlined by major global, regional, and national events. The period surrounding these events presents a prime opportunity for brand activations and advertising, ...

(L-R) Sam Littlefield, president and CEO, Littlefield Agency; Jonathan King, head of growth, Quality Meats; Damaune Journey, global chief growth officer, 72andSunny. (Photo credit: Cecilia Garzella ...

A Quartz Corp facility in Spruce Pine is closing indefinitely, raising concerns among some downtown business owners about the potential economic impact. Teen accused of killing parents, grandmother ...

DES MOINES — Zach Wahls, a Democratic state senator from Coralville, unveiled a new policy platform Tuesday aimed at supporting Iowa farmers and rebuilding rural communities, marking the third major ...

Marketing performance encompasses a firm’s ability to generate and sustain desirable market outcomes through strategic marketing activities. Competitive advantage arises when a firm’s marketing ...

The data-driven marketing industry has spent years treating identity as the holy grail. But that era is closing fast, squeezed from one side by tightening privacy regulation and from the other by the ...

The Trade Desk faces numerous execution risks across decelerating growth prospects, intensifying competition from Big Tech, 'executive departures,' and 'audit issues.' Major agencies reportedly pulled ...