India's UPI is set for a global upgrade! The National Payments Corporation of India (NPCI) has partnered with HSBC India and ...

GPT-5.6 was already running in Codex for some users before OpenAI’s government-approved preview opened to partners. A ...

Crypto products usually treat transfers as an execution problem. The interface has to show the route, estimate fees, handle ...

Building on AI agents delivered since 2024, Streamline by Inhabit connects listing optimization, AI search visibility, ...

Google is allowing advertisers to gain more complete measurement and improve bidding performance with stronger first-party signals.

Tracking whether your ads actually lead to sales can be messy. Customer journeys can span days, weeks, or months, making it challenging to pull together data from every step. With browser-based ...

Get traffic data and keyword intel on competitors instantly. The IAB Tech Lab has introduced the Event and Conversion API (ECAPI) to standardize how advertisers communicate key marketing events and ...

The Google Ads API will no longer accept new adopters of session attributes or IP address data in conversion imports starting Feb. 2nd. Developers who already use these fields can continue for now, ...

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Yahoo DSP today (April 29th, 2025) announced the launch of its Conversion API (Yahoo CAPI), a future-proof solution designed to help advertisers streamline measurement, attribution, and optimisation ...

Yahoo DSP has launched Yahoo CAPI, a conversion API that it says will help advertisers streamline measurement, attribution, and optimization across channels. The goal is to help brands “navigate the ...