AppLovin (APP) shares surged more than 12% on Wednesday as Morgan Stanley said it sees conversion rates rising for the e-commerce and mobile advertising technology firm. “We believe that APP's ad ...

Boost more than traffic—turn visitors into customers. Learn what CRO is, how it works, and why it’s essential for driving real business results. Strategic conversion rate optimization (CRO) helps turn ...

Demand Gen campaigns in Google Ads can now optimize toward view-through conversions on YouTube. Commerce Media Suite is expanding to Demand Gen inventory in Google Ads. Google teased additional Demand ...

The president of the Alabama Public Service Commission said Tuesday the utility regulator is preparing to comply with a new law that expands the PSC and will eventually put it under the supervision of ...

Many agencies that offer AI conversion rate optimization (CRO) are selling the same conversion optimization playbook they've run for years, just with a fresh coat of buzzword paint. The promise sounds ...

In the latest legal setback for LGBTQ+ Americans, the Supreme Court said Colorado’s ban on LGBTQ+ “conversion therapy” for young people infringes on the free speech rights of a Christian counselor.

JEA customers may see another round of electric, water, and sewer rate increases starting October 1. The utility's staff has proposed an 8% revenue increase from the base rate for residential electric ...

The effect on energy prices from the Iran war will impact the economy, but the size and scope of the macroeconomic shock are still unknown. The Federal Open Market Committee (FOMC) announced on ...

Minnesota-based municipal advisor Johan Rosenberg filed a series of lawsuits on behalf of four states against a group of Wall Street banks for conspiring to rig interest rates on variable-rate demand ...

Higher review scores on Steam can lead to stronger ad performance, particularly when developers listen to community feedback on premium titles. That's according to new data from Gamesight's ...

A research team affiliated with UNIST has unveiled a novel electrochemical system that converts carbon dioxide (CO₂), a major contributor to climate change, into high-value chemical products, like ...