From matcha mochi parfaits to black sesame floats, the chain serves the kinds of Japanese cafe desserts and drinks that are still hard to find in the US. Fiona Chandra is an Indonesian-born food, ...

Double matcha layer cake at Bonbon Matcha, opening June in Cupertino. Courtesy Bonbon Matcha. Silicon Valley’s matcha obsession is showing no signs of slowing down. Just this year, two new matcha ...

Matcha is one of the big success stories of the food and beverage industry. The viral green powder can be seen in thousands of coffee shop menus around the world, and has become so popular that ...

The story of Rocky’s Matcha begins not with a business plan, but with a shaman. It was the summer of 2020, and the Covid-19 pandemic had brought the world to a halt. At the time, Rocky Xu was working ...

As it turns out, matcha isn’t just reserved for a daily caffeine fix—the best matcha perfumes are trending too. In recent years, the broader matcha craze has swept much of the Western world—despite ...

Most of us are trying to optimize something. Our sleep score. Our protein intake. Our morning routine. But when it comes to your morning caffeine fix, old habits die hard. Coffee’s been the default ...

From lattes to cupcakes to ladoos, matcha has become a trendy ingredient that excites health enthusiasts everywhere. However, green tea was once in the spotlight, and many still incorporate it into ...

Once regarded in Western countries as little more than a traditional Japanese ceremonial drink, matcha has become a mainstream staple. It now appears everywhere from coffee shop menus and smoothie ...

Matcha has gained a reputation not merely as a beverage but as a daily ritual, a health tonic, and for many, a form of mindfulness. Its vibrant green colour, finely ground texture, and concentrated ...

Every day, I drink a matcha latte and I lose more hair. The two things are not necessarily related. I’ve been a matcha drinker for many years, and I’ve restocked my supply of Swiffer sheets often ...