Branded podcasts are an effective means of advertising and a powerful addition to the marketing mix, generating real cut-through with audiences - particularly ad avoiders.

In the final stages of his dementia, a long-lost memory from childhood returned, perfectly formed. What was going on in his brain? Images of the writer’s father in his childhood, from a family photo ...

Abstract: The emergence of Transformer and its derivative models brings new opportunities to tasks of NLP (Natural Language Processing). Transformer is not only a separate model, but also the core of ...

Summary: The feeling of a “full head” or “information overload” is a common human experience, especially when we fail to recall a shared moment that a partner remembers vividly. However, neuroscience ...

As a researcher investigating how electric brain stimulation can improve people’s powers of recollection, I’m often asked how memory works – and what we can do to use it more effectively. Happily, ...

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As the popular saying goes, “An elephant never forgets — or does it? Elephants are intelligent mammals that can recall faces and places, but how much can they actually remember? Let’s find out about ...

State dependent memory (SDM) occurs when memory retrieval varies with the individual's psychological and physiological state at encoding and recall. Growing evidence shows that internal states shape ...

ABSTRACT: Traumatic events, such as sexual/physical assaults and motor vehicle accidents, frequently involve individuals who are under the influence of alcohol. Research suggests that peri-traumatic ...

Can memories truly be read from the brain’s structure alone? A global survey of neuroscientists reveals surprising agreement on some points, and sharp divides on others, with implications for future ...