LLMs and agents are reshaping how consumers research and buy. Most companies aren’t ready. by Oguz A. Acar and David A. Schweidel In 2024 Gokcen Karaca, the head of digital and design at Pernod Ricard ...

In his 1927 paper, "A law of comparative judgment," the American psychologist L. L. Thurstone proposed that when people select one option among multiple alternatives, they are picking the one that has ...

Abstract: Recent advances in recommendation systems have highlighted the critical importance of data quality in model performance. In this paper, we propose a reinforcement learning based data weight ...

But the game has been opened up for millions of Americans, democratized by prediction markets like Kalshi and Polymarket, where users can bet on anything, including, in some cases, an outcome they ...

In an era dominated by nostalgic sequels of beloved franchises — from Freakier Friday to Practical Magic 2 — and the next superhero blockbuster, one of Netflix's biggest hits of 2026 is something far ...

The current box office is being dominated by the horror genre, with the financial triumphs of Obsession and A24's Renate Reinsve and Chiwetel Ejiofor-led Backrooms topping the domestic charts — and ...

Abstract: Efficient crop selection is critical for improving agricultural productivity and sustainability. This paper presents an intelligent crop recommendation system that integrates Internet of ...

A new documentary called "The Python Hunt" follows amateur snake hunters during the annual Florida Python Challenge. The film, shot in the Everglades, won a Special Jury Prize at the South by ...

“Stop That Train” director Adam Shankman defended the RuPaul Charles-starring film after social-media chatter over the weekend accusing the filmmakers of relying on generative AI — calling such claims ...

Martin Scorsese is the latest Oscar-winning director to hop on the AI wagon, joining the AI firm Black Forest Labs as an adviser in a bid to “push the bounds of creativity to create deeper and richer ...