The CEO of Digitas on why overpromising with AI is a dangerous path for marketers.

NEW YORK--(BUSINESS WIRE)--CheckedUp, one of the nation’s largest all-digital media networks in healthcare settings across the country, today announced the launch of two media products at the 2025 IAB ...

Cannes this year is the usual mixture of sunshine and rosé, Lions won and lost, and the ever-present chatter around AI.

Viasat (NasdaqGS:VSAT) has partnered with Magnite to introduce programmatic advertising across in-flight Wi-Fi and ...

WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

While they may solve some of programmatic advertising's biggest problems, curated deals still introduce their own specific ...

A publisher increases traffic by 40% over six months. More people visit the website. And more pages are viewed. This should increase the revenue too, right? Then the monthly report arrives. Traffic is ...

Magnite, MiQ, Mediaocean and more ad firms are trying to prove that agents are capable of making effective marketing moves.

Retail media expert Dom Burch not looking at his laptop. Eleven years ago, I came to Cannes Lions representing Asda Walmart ...

B2B marketers are doing well for the most part. But they are getting in their own way when it comes to data, judging by a study from Anteriad, conducted by Ascend2. The group identified as Data Heroes ...

Fox’s platform now enables agent-to-agent negotiation and automated activation for linear TV ad spots and schedules, ...

For over 25 years, epocrates has been a leading source of clinical intelligence for healthcare providers, delivering validated, actionable medication insights at the point of care. Its AI-powered ...