WunderKIND Ads says programmatic CTV Pause Ads delivered nearly 2X higher attention than traditional CTV spots across 13 ...

A new California law bans streaming platforms from playing ads louder than the shows they interrupt, starting July 1.

Chris is a Senior News Writer for Collider. He can be found in an IMAX screen, with his eyes watering and his ears bleeding for his own pleasure. He joined the news team in 2022 and accidentally fell ...

With heightened focus on key streaming platforms’ advertising areas, Samsung Ads says its highly viewed home screen is now available programmatically for brands to purchase. The company says that for ...

For over 25 years, epocrates has been a leading source of clinical intelligence for healthcare providers, delivering validated, actionable medication insights at the point of care. Its AI-powered ...

For all the AI-in-ad-ops talk, plenty of publisher teams are still trapped in the grind of pulling GAM reports by hand and trying to reverse engineer why revenue dropped. At Programmatic AI in Las ...

News Corp executive chairman Rupert Murdoch and News UK CEO Rebekah Brooks. Rupert Murdoch's News Corp snapped up video ad tech company Unruly for $90 million in cash, plus up to $86 million if the ...

Global, the Media & Entertainment group, has announced that it will directly sell premium advertising across its expanding YouTube content network for the first time, creating new opportunities for ...

NASA this week released a stunning video of “Earthset,” the humbling moment when the Artemis II crew (now back at home) caught a view of Earth setting behind the lunar surface. From the window of the ...

Dentsu, Omnicom Media Group, WPP, Disney, Magnite, PubMatic, Hearst, News Corp, Yahoo, Amazon Ads, The Trade Desk, Raptive, and Mediavine will participate in the council When you purchase through ...

That's what an advertisement in a Boston Nike storefront now reads after the athletic brand replaced the signage following backlash to the original window messaging, which read "Runners welcome, ...

The programmatic advertising industry is built on speed and automation, with campaigns launching in milliseconds and billions of auctions run every day. The infrastructure underneath keeps getting ...