Target built a generative AI system to improve marketing campaign forecasting by retrieving and ranking similar historical ...

Learn how synthetic populations disrupt traditional focus groups. Discover Verve's People Models and run predictive brand ...

Back in April, OpenAI told investors that it expects to generate around $2.5 billion in advertising revenue this year, with that projected to rise to $100 billion by 2030. That ambition was ...

Yieldmo, a leading advertising platform improving digital ad experiences through creative tech and AI, today announced the continued expansion of YMax.ai, its next-generation advertising platform ...

Martin Scorsese is the latest Oscar-winning director to hop on the AI wagon, joining the AI firm Black Forest Labs as an adviser in a bid to “push the bounds of creativity to create deeper and richer ...

Ampere Analysis today has a new owner and another research house in its stable. Private equity firm Goldenpeak has acquired the influential UK-based entertainment analysis business for an undisclosed ...

Waukesha-based Sky High Marketing Inc. has acquired In the Bag Promotions, a promotional marketing agency headquartered in Boise, Idaho. The acquisition allows the branded merchandising agency to ...

A builder and operator with 20+ years scaling high-growth businesses at the intersection of e-commerce, digital marketing, and technology joins Perform[cb] as the company accelerates its data-first ...

Healthcare leaders in North Texas are identifying and addressing maternal health risks early, aiming to improve outcomes in a region with some of the worst maternal health statistics in the country.

DraftKings Earnings: Prediction Markets Offer an Attractive Opportunity on Top of the Core Business ...

Now the company is also using mouse-tracking software to collect employee data that will help train Meta’s AI models—and employees are not having it. A Reuters report today revealed that an online ...