While Google remains in a position of strength in the eyes of Wall Street, the AI era is complicating the company's story.

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A malicious Chromium-based extension that spoofs the AI-powered answer engine Perplexity AI redirects browser search traffic using MV3 APIs and intermediary infrastructure.

Cheap tricks, it seems, can only get you so far. Companies that are caught spamming risk being penalized in future search results, Lily Ray, who runs Algorythmic, an SEO consulting firm, told me.