So now we know exactly what you get when you cross two distinct brands of Swiss watch-making, one affordable (Swatch) and one luxury (Audemars Piguet). You get a new model of watch that attracts ...

The launch of a watch rarely causes crowd-control issues. But Royal Pop—Swatch’s colourful collaboration with Audemars Piguet—turned shopping streets over the weekend into scenes usually reserved for ...

If you wanted a Royal Pop pocket watch from the Swatch store in Somerset Collection, that time has passed. The watch collection, a collaboration between Swatch and luxury brand Audemars Piguet, will ...

In Paris, police deployed tear gas. In Milan, a fist-fight erupted. In Hong Kong, Singapore, London and New York, all-night queues snaked from the doors of Swatch stores – the latest examples of “drop ...

LONDON (AP) — In Paris, police deployed tear gas. In Milan, Italy, a fistfight erupted. In London, Singapore and New York, all-night queues snaked from the doors of Swatch stores — the latest examples ...

Days of anticipation over a luxury watch release at Cherry Creek Mall ended in chaos and disappointment Saturday morning. Crowds gathered outside the mall for hours, and in some cases days, ahead of ...

Police were called to shops in the UK and Europe at the weekend as crowd trouble broke out over the launch of a new watch. Saturday saw the release of Royal Pop, the first collaboration between Swatch ...

LONDON, ENGLAND - MAY 16: Security hold hands as people wait to buy the new Swatch x Audemars Piguet " Royal Pop" watch at Swatch's Covent Garden store on May 16, 2026 in London, England. People have ...

After the frenzy over the weekend to buy timepieces from the new Audemars Piguet-Swatch collaboration, many who succeeded in laying their hands on the Royal Pop pocket watches wasted no time flipping ...

If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Watchmaker Swatch found itself at the center of ...

The Swatch x Audemars Piguet Royal Pop collaboration is already showing signs of volatility on the secondary market, with resale prices dropping sharply from their initial peaks, while still holding ...

One company sells millions of low-cost watches a year, the other makes luxury watches that have sold for millions. Together, Swatch and Audemars Piguet have sparked a “high-meets-low” retail frenzy ...