An advisory firm's website is an important piece of its marketing plan, but it isn't the only piece. For one thing, potential clients need to be able to find their way to the website to begin with ...

FMG has acquired Testimonial iQ, an online reputation management platform for wealth management, and will rebrand it as FMG Testimonials. The acquisition integrates compliant testimonials, reviews, ...

The Securities and Exchange Commission is sharpening its focus on how registered examiners continue to see problems – despite years of guidance and enforcement. The new staff guidance, published ...

The Securities and Exchange Commission staff has issued fresh guidance on its marketing rule, giving RIAs more clarity around using testimonials from certain disciplined individuals and more ...

DEAR DR. ROACH: I read your recent column where you said that ivermectin has not been proven to be an effective treatment for cancer. I feel that you need to be further informed on the positive ...

Imagine if you could bottle the enthusiasm your clients have for working with you and use it to capture new business. That’s where real estate testimonials come into play. We all know that getting ...

Ah, tried and true testimonial spots. Some work well, some… not so much. Audiences have heard so many commercials using testimonials that yours better ring true, or your advertisers’ messages will be ...

Finalized last year, the U.S. Federal Trade Commission’s (FTC) Final Rule on the Use of Consumer Reviews and Testimonials (the “Final Rule”) principally addresses the sale, purchase, and publication ...

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