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How to Make a Perceptual Map (Positioning Map) in Excel | Perceptual Mapping Examples
In this video, you will learn how to create a perceptual or positioning map in Microsoft Excel. A perceptual map is a chart used by market researchers and businesses to depict and understand how target customers view and feel about a given brand or product. Perceptual maps can also be referred to as product positioning maps. In this video, I ...
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